I'M NOT YOUR TYPICAL MARKETER

I'M NOT YOUR TYPICAL MARKETER

Thanks for stopping by! So what makes me so special? Who do i think I am? Am I really this narcissistic? The latter may be possible but the truth is I'm a creative guy who loves to push the envelope and question the status quo. Check out my About Me page to see what makes me tick, check out my Work and feel free to Contact Me.

MY PHILOSOPHY

There are two types of people in this world; those who think in boxes and those who say they don't. What if we took the box out of the equation? What if, instead of gushing about how we marketers "think outside of the box", we just denied its existence all together? How freeing would that be?

 

So my philosophy is simple; there is no box. This proverbial box that so many of us claim to think outside of is just a boundary that we feel we can't cross, which is the counterproductive if you think about it. I say in order to think creatively we have to lose this concept of there being a box altogether. We have to ignore the boundaries to develop meaningful, impactful, memorable and, most importantly, successful campaigns that resonate with an audience. So I reject the idea of thinking outside of the box; I prefer to live by the belief that it doesn't exist at all.

 

Check out my Work to see a little of that theory in action.

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COPYRIGHT 2016-2017 NICK SORICELLI